Is Technophobia Preventing Your Business From Reaching Its Full Potential?

technophobiaDefinition of Technophobia from Wikipedia: ‘Technophobia is the fear or dislike of advanced technology or complex devices, especially computers. Although there are numerous interpretations of technophobia, they seem to become more complex as technology continues to evolve. The term is generally used in the sense of an irrational fear, but others contend fears are justified.’

Now, some of you will be sitting and nodding in agreement – ‘Yes, technology is a mystery to me and I don’t need it anyway! Whilst others are probably thinking ‘What on earth is the problem? Technology is fantastic! Where would we be without it? Bring it on!’  But, generally, people tend to sit somewhere between these two extremes… ‘I will use it at work because I have to or, I love it, can’t get enough of it, what is the next gadget I can get’

At work technology is commonplace – it could be an email solution, a solution for presenting financial information or documentation, or even a manufacturing process solution. At home you could be using your computer, phone or iPad for online shopping or banking. But if your organisation is resistant to technology – it could be wasting time, money and lagging behind more agile competitors.

Manual processes that, when automated, can improve productivity, ensure compliance and reduce labour costs could be something that your technophobic organisation may be avoiding, fearing it will be too complex and costly to implement; yet it could have the single most positive impact on your organisation’s bottom line and bring real competitive advantage. After all, when the right people are in the right place at the right time and productivity is being tracked and measured, the visibility and control it gives can only lead to better business decisions and improve profitability allowing you to free up capital to support other areas of your business strategy.

If you don’t wish to invest capital in a solution that will help you manage your people more effectively, you should consider a SaaS solution. Software as a Service enables organisations to invest in technology on a per employee per month basis – you use only what you need, you will achieve significant business benefits without upfront capital outlay and without waiting on your over-stretched IT resource to set up any required infrastructure as it is managed and hosted by the supplier. It will give you a technological advantage and agility that will allow you to compete with larger organisations by streamlining your workforce management operations. If, like many, you are concerned that your organisation is suffering from a little technophobia take a look at this useful guide: ‘Unlocking Your Workforce Potential’.

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