My colleagues David Bacon and Andrew Busby had the opportunity to attend NRF13 in New York and here is a brief insight into their experience from Andrew.
The National Retail Federation’s annual show otherwise known as Retail’s BIG Show held in New York between January 13th – 16th was the biggest show ever with over 26,000 people attending not just from the US but from all parts of the globe. Exhibitors included IBM, Microsoft (who had a Formula 1 car on their stand), SAP and of course Kronos. Our stand was impressive and attracted a lot of attention, especially the moustache party at the end of the first day. In return for each visitor to the stand wearing a moustache, Kronos donated $5 to the Hurricane Sandy Relief Fund.
But the Expo wasn’t the only attraction for delegates, there was a full 3 day conference including keynote speeches from Kofi Annan and Donna Karan. Other sessions included a fascinating insight into the continuing austerity which will affect retailers who will have to adapt to meet the changing socio-economic trends which will emerge. For me, the session discovering examples of best in class retail from around the world was the most interesting and perhaps relevant to the Kronos value proposition for retailers. Examples from Burberry, Uniqlo and Harrods show how retailers are striving to connect with their customers and deliver not just great service but a great experience.
NRF 2013 was also an opportunity for David and I to meet not only the Kronos US team who made us feel very welcome, but also customers, prospects and partners including M&S, Boots, Arcadia, PCMS and Axium. And of course it was also an opportunity to take a bite out of the Big Apple. The sights and sounds of New York are an assault on the senses never to be forgotten: Times Square, Empire State Building, Central Park, Rockefeller Centre, 5th Avenue are all iconic landmarks, and seeing such a presence by the NYPD it was easy to imagine Cagney & Lacey appearing at any moment.
But back to the business of the conference and some clear themes and trends in retail soon emerged.
- Online and in particular mobile shopping will continue to increase at a dramatic rate
- Customers now have the power and the retailers who embrace this will be those who survive
- Omni-channel (some say hyper-channel) will become ubiquitous as part of this mobile online revolution. Some analysts likening this as being even more significant than the industrial revolution
- Big data and Cloud will proliferate
- Bricks & mortar stores will always remain but the in-store customer experience will be ever more critical to the success of the brand. For those who have ever visited Burberry in Regent’s Street or a Hollister store will appreciate the lengths leading retailers are going to in order to attract and retain customers
And all this underlined the fact that Workforce Management’s time has come; employee engagement, productivity, aligning labour cost to customer demand and delivering great customer experience are all high on the agenda for retailers. Retail’s BIG Show provided the inspiration and insight – the rest is down to us!